Zoff opened their first store in Shimokitazawa, Tokyo in February 2001. The company employed the SPA method—which includes the entire process from design and production to final sale—and created a business model that introduced the three price system of 5,000 yen, 7,000 yen, 9,000 yen for the first time in the industry. Zoff also stocks lens in stores to offer customers just a 30 minute wait time for eyeglasses. The company takes pride as a pioneer of their business model, with customers lined up in stores even after a year since opening.
Today, the company offers a line-up of over 1000 stylish frames, including the Zoff SMART series which is popular for its lightness, flexibility and durability, making it a top selling product with a total of 4 million pairs sold as of August 2018.
By proposing “Eyeglasses that are as easy to change as a T-shirt”, the company hopes for people to switch out their eyewear depending on their particular day.
The brand opened their first store in China in 2010, followed by stores in Singapore and Hong Kong in 2017 and their Asia flagship store at Mong Kok’s “LangHam Place” in 2018.
“EYEWEAR TO EVERY-WEAR” Usher in a new era in which eyewear takes center stage. With stylish designs, we hope to make eyeglasses as significant as apparel in one’s wardrobe. We will continue to deliver products that allow glasses to be the center of your look and give you the freedom to switch pairs as easily as you change clothes.
Q. Do you have any memories from working with LUMINE that you would like to share?
For the “LUMINEST competition” held by LUMINE every year, we hold a study group on customer service with neighboring stores, which has given us a great opportunity to work hard and encourage each other. Our employees have taken part in the final round of LUMINEST for 4 consecutive years from 2015 to 2018.
From LUMINE, we have learned that company growth can not be achieved without employee growth, and have held an in-house customer service role-playing contest which was inspired by LUMINEST since 2011. We will continue to make efforts to realize LUMINE's philosophy “Creating delight beyond your expectations.”
Q. Do you have any messages to your overseas customers/companies?
Although eyeglasses are small in size, they are significant items that enable one to enhance their personal appearance and look more dignified or likeable.
As a brand established in Tokyo, Japan, we will provide "JAPAN QUALITY" products that continue to exceed expectations of each of our global customers. We offer affordable prices for our new items released twice a month. We hope you own multiple pairs and enjoy eyeglasses as a fashion accessory.
 Each year, LUMINE hosts a customer service role-playing contest and selects the best-of-the-best attendants from LUMINE tenant shops.