About Ryohin Keikaku Co., Ltd.

MUJI was founded in Japan in 1980 as an antithesis to the habits of consumer society at that time. On one hand, foreign-made luxury brands were gathering popularity within an economic environment of ever-rising prosperity. On the other, poor-quality, low-priced goods were appearing on the market, and had a polarizing effect on consumption patterns. MUJI was conceived as a critique of this prevailing condition, with the purpose of restoring a vision of products that are actually useful for the customer and maintain an ideal of the proper balance between living and the objects that make it possible. The concept was born of the intersection of two distinct stances: no brand (mujirushi) and the value of good items (ryohin). MUJI began with three steps: selecting the materials, scrutinizing the processes, and simplifying the packaging. MUJI’s concept of emphasizing the intrinsic appeal of an object through rationalization and meticulous elimination of excess is closely connected to the traditionally Japanese aesthetic of “su” ― meaning plain or unadorned ― the idea that simplicity is not merely modest or fugal, but could possibly be more appealing than luxury.

What values are important to your company?

“We value our staff who are all key players, and work together to globally spread our corporate culture of being 'conscience and creative'.”

Ryohin Keikaku Co., Ltd. CEO
Satoru Matsuzaki

Q. What are you recently focused on or what new ideas do you have for the future?

We are exploring the food category at the moment. When we first decided that we wanted to cover all aspects of the consumer's everyday life (clothing, food and home goods), we started by adding retort foods to our line-up. These foods are often processed and lack the freshness and seasonings which are key, and found it necessary to include more main stream food products. We are planning to expand our food category to include everyday essentials, to help provide a more convenient shopping experience for our customers.

Q. Do you have any specific messages to your overseas customers/companies?

MUJI's goal is to create a “good feeling lifestyle” to people throughout the world, by offering basic necessities in the shape and form that is truly needed. We will continue to expand stores in major cities to provide convenience in everyday lives through our products and service.