Since its founding in 2001, “CAFE" has positioned its brand as an indispensable infrastructure for the next generation which creates a deeper connection among people. Under their ‘community creation’ theme, the company manages 100 cafes and restaurants under 56 brands (as of the end of August 2019) in Japan and abroad, most notably “WIRED CAFE”. In addition, we run hotel businesses, regional revitalization businesses and produces commercial facilities. We also partner with overseas brands that consider cafes and restaurants as the starting point of urban development and share the philosophy of nurturing local communities, such as “ROSEMARY'S TOKYO” and “ALFRED TEA ROOM”, to launch in Japan.
CAFE—which stands for Community Access For Everyone—is a company that finds purpose in creating strong communities. This sense of community, along with our value of diversity, penetrates through all relationships including local communities, stores and staff, customers and within the company.
Q. What are you recently focused on or what new ideas do you have for the future?
We are looking ahead to major changes that will lead up to 2040 and working on the following as our business priorities.
1. Well-Being Strategy: IYEMON SALON (Menu based on a joint research by the Hisayama Study of Kyushu University and Suntory Beverage & Food Limited / Trueberry (Vegan Cafe)
2. Inbound Strategy: WIRED HOTEL PROJECT / WIRED rebranding / Business succession of popular regional stores / Regional vitalization
Q. Do you have any memories from working with LUMINE that you would like to share?
The first LUMINE store we opened was in LUMINE Omiya in March 2003. Until then we had only opened street stores, but with the guidance of LUMINE we were able to develop a commercial facility type WIRED CAFE and by trial and error, open successfully. LUMINE has always been a part of our milestones, such as the opening of other WIRED brand stores, our first overseas brand ROSEMARY'S TOKYO at NEWoMan Shinjuku and ALFRED TEA ROOM. We sincerely appreciate the relationship we have.
Q. Do you have any messages to your overseas customers/companies?
Our company currently runs about 60 brands and 100 stores. In addition to cafes and restaurants, we are a creative group that is constantly proposing new lifestyles in Japan through the operation of Japanese bars, hotels, and shared workspaces. Moving forward, we hope to continue our efforts to create new and exciting food styles in Japan as well as rebrand and deliver wonderful Japanese food contents to everyone visiting from abroad.