Since its establishment in 1972, The SAZABY LEAGUE has provided products and services through its current operation of over 40 different brands, including “Afternoon Tea”, “agete”, “Ron Herman” and “AKOMEYA TOKYO”. We hope to create new value with not only our products and services, but also through the time and space customers spend with our brands, and propose a lifestyle that is ‘a half-step ahead’ with its fundamental value of making people's daily lives more positive.

“We want to deliver small but meaningful happiness to an ordinary life.” As the phrase 'It's a beautiful day’ embodies the corporate spirit, the company will continue to take on challenges to create exciting new value beyond the boundaries of clothing, food and housing, and regardless of the type of business.

What values are important to your company?

Our people have been the source of The SAZABY LEAGUE's growth as a company, where various people play an active role in our company and those people have expanded our overall business. We hope to continue to propose lifestyles that are ‘a half-step ahead’ by working closely with customers as individual creative retailers.

SAZABY LEAGUE, Ltd.
President and Representative Director, Ryota Tsunoda
agete AOYAMA
Afternoon Tea

Q. What are you recently focused on or what new ideas do you have for the future?

In a complex and diverse society, we are actively working on pursuing work styles that are a half-step ahead in the retail industry and supporting career development to promote diversity in the workforce.

Employees who work together can have differing opinions while still accepting and cooperating with each other. We value the creation of an organization where people and the business can grow together.

Moving forward, we want to embody our philosophy “It's a beautiful day” and embrace our values with all people involved with our company through products, services and brands.

Q. Do you have any memories from working with LUMINE that you would like to share?

When working with different brands and businesses, LUMINE takes on the challenge of making customers feel excited and fresh, while actively incorporating a newness that feels modern. We have also had many opportunities to work together in developing new brands such as AKOMEYA TOKYO and MAISON SPECIAL, which both recently launched.

Q. Do you have any messages to your overseas customers/companies?

Through all of our brands including foreign-originated brands, we offer Japan unique spaces and services, as well as products that can only be purchased or eaten in Japan. We will continue to develop and offer experiences through brands and businesses that we hope will make you feel "It's a beautiful day."

Ron Herman LUMINE Yurakucho