BAYCREW'S GROUP aims to provide joy, pleasure, surprise and excitement to every aspect of a customers' lifestyle through fashion, food, housing and beauty. Based on this idea, the company has expanded to offer a wide range of lifestyle-related businesses, from fashion to food and beverage businesses such as cafes, furniture and fitness businesses. In addition, we are expanding our business fields globally, opening stores in cities with a high sense in fashion. BAYCREW’S GROUP is a group company that creates and delivers fashion, culture and new lifestyles from Japan to the world.

What values are important to your company?

The company operates around the idea that “everything begins with people.” People make a company succeed, and companies also help people grow. We hope to be a company that can have mutual respect and affection with individuals.

President and Representative Director, CEO, Shigeru Sugimura
Maison IENA Jiyugaoka

Q. What are you recently focused on or what new ideas do you have for the future?

We would like to focus on the market development of Generation Z to Millennials. We value the importance of nurturing young employees who will grow with the company and lead the future BAYCREW'S GROUP. We offer various growth opportunities for partners (employees) who are motivated and eager to take on challenges, even if unexperienced. Creating something new is never easy. However, we believe that the experience of failure, trial and error, and working together with partners to achieve a goal will help them to thrive greatly in the future. We believe that this effort to foster young partners will also become an important asset of the company.

Q. Do you have any memories from working with LUMINE that you would like to share?

We had a store where sales had fallen several times in the past, but with the helpful advice from LUMINE and thanks to their support in an extension we were able to recover and rebuild.

Q. Do you have any messages to your overseas customers/companies?

As mentioned in Q2, we will try and try again to ultimately create great products and experiences. We believe that is the true meaning of “creation”. With our slogan, “Joy for creation! Joy for challenge!”, we provide new products, services and values that have never been existed in the world before. At BAYCREW’S GROUP, we aim to be a company that will grow and evolve with people and the times.

relume Omotesando