Baroque Japan Limited is a SPA (Specialty store retailer of Private label Apparel) that operates fashion brands such as “MOUSSY” , “SLY” , “rienda” , “RODEO CROWNS” , “AZUL by moussy” and “ENFÖLD” in Japan, China, Hong Kong and the U.S. The company operates business through a joint venture with Belle International Holdings Limited in mainland China.

What values are important to your company?

"We strive to be a company that continues to create new brands as times and trends evolve."

Baroque Japan Limited Chairman & CEO
Hiroyuki Murai
SLY LUMINE Tachikawa

Q. What are you recently focused on or what new ideas do you have for the future?

We would like to utilize innovative technology throughout in different aspects of our business from designing to merchandising. Our spirit of always striving to create clothes we want to wear ourselves is one of our strengths and that itself can not be replaced with technology. However, technology could be implemented to control delivery timing, big data would help us to place orders more accurately and RFID for inventory control; all of which would increase our profitability and help us manage business more efficiently.

Q. Do you have any messages to your overseas customers/companies?

Japanese companies take pride in their unique “monozukuri” philosophy and customer service. Rather than just seeing our products online, we hope people come to our stores to experience these things firsthand. Our company was established on the hope to create clothing that isn’t available on the market and that we want to wear ourselves. We hope to continue realizing this while bringing new brands, concepts and categories to the market.

rienda LUMINE EST
Rodeo Crowns LUMINE EST