Bridging Cultures Through Art

Tomokazu Matsuyama “Same Same, Different” Exhibition

With aims to bridge cultural experiences of Japan with the world through art, LUMINE hosted NY-based artist Tomokazu Matsuyama for his “Same Same, Different” exhibition at LUMINE 0 from Sunday, April 29 to Sunday, May 6.

This was the second time since last year that LUMINE hosted an exhibition with an artist based abroad. The company focuses not only on art displays, but offers multifaceted and multidimensional experiences based on themes such as NY/JAPAN, art/fashion and art/lifestyle.

The artist for this current exhibition Tomokazu Matsuyama graduated from the distinguished Pratt Institute, where he was a top student. Matsuyama has exhibited his work in galleries and museums in New York as well as other cities around the world, and has collaborated with global brands such as Nike and Levi’s. This was the first Japan exhibition in almost 10 years for the artist who currently works out of a studio in Brooklyn, NY. On his decision to exhibit through LUMINE, Matsuyama who visited Japan explains, “I really wanted people to enjoy art with ease so I chose Shinjuku, a city with heavy traffic, rather than a destination that you would merely visit for a museum or gallery.”

By introducing artists such as Matsuyama who are active at the forefront of the world, LUMINE aims to create value and enrich lives through new discoveries and experiences for people that are deeply interested in art, as well as those who are not as familiar.

On the first day of the exhibition, an event exclusive for LUMINE customers was held where Japanese fashion model Satoko Koizumi appeared as a guest and the artist himself carried out an explanatory tour, which turned out to be a great success. During the exhibition, Yuji Akimoto, creator of the Naoshima Art Project and director of the 21st Century Museum of Contemporary Art in Kanazawa, as well as former soccer player and entrepreneur Shinsuke Sakimoto were invited for talk show events which were popular among those in the art industry. For Children’s Day on May 5, many families attended family time; an initiative that is not common for art events in Japan.

The exhibition ended successfully with a turnout of 2700 visitors. Feedback from attendees included comments such as, “It was mind-blowing to be able to see the works of a global artist at once”, “For me, art has been in a way hard to reach, but seeing it at LUMINE made it feel like an extension to my everyday life and it was time well spent”, “The work of Matsuyama which blends the East and West, gave me a chance to rethink my identity”.