LUMINE’s Daycare Service to Support Mothers with Young Children
On the first day of their summer sale, LUMINE offered a daycare service at their Ikebukuro location. The service was created for mothers, who are rarely able to find time for themselves, to take their time and enjoy shopping in stores.
Under the company’s “Create Your Life! - Living and Working in a Welcome to a new you” concept, female employees in their 20’s and 30’s created “Kira Kira LUMINE”, an internal project to create a work environment that supports a wider range of work styles. This daycare service which is part of the “Kira Kira LUMINE” project, was inspired by employees who returned from maternity leave and voiced their experience of the difficulty in shopping with young children.
The daycare facility was operated by “PASONA FOSTER”, a company that runs nursery programs with highly-experienced staff. Busy mothers with young children have made comments such as “I struggle to find time for myself”, “It is difficult to try on clothes when you need to keep an eye on your children”, “It can be hard to walk into stores with a stroller” and “My kids get bored and fussy when I take them shopping”. Understanding these difficulties, LUMINE wanted to create an opportunity for mothers to treat themselves to carefree shopping.
The daycare service reached full capacity soon after opening registrations and more slots were later added on. The company received numerous positive feedback from customers such as “I was grateful for the opportunity as I am never able to take my time shopping” and “I hope that LUMINE will offer this service again in the future”.
LUMINE will continue its initiatives to help create enjoyable shopping experiences.
About the Daycare Service
Daycare is a form of childcare for infants and young children provided outside of the home. LUMINE opened a temporary a day-care center at LUMINE Ikebukuro on the first day of their summer sale.
About “Kira Kira LUMINE”
Under the company’s “Create Your Life! - Living and Working in a Welcome to a new you” concept, “Kira Kira LUMINE” was launched in June 2013 as a new project to create a work environment that supports a wider range of work styles. The team focuses on improving the work environment as well as company benefits and policies.