Reduced opening hours to ‘transform the way we work’
LUMINE has made changes to the hours of operation for 12 locations, effective
April 1. Although the reduced opening hours slightly differs depending on the location,
floor and day of the week, most now close 30 minutes earlier. The 12 locations are
NEWoMan, LUMINE Shinjuku, LUMINE EST, LUMINE Omiya, LUMINE Ikebukuro,
LUMINE Yurakucho, LUMINE Tachikawa, LUMINE Yokohama, LUMINE Machida,
LUMINE Ogikubo, LUMINE Fujisawa and Ofuna LUMINE WING.
Following LUMINE’s management philosophy "Creating Delight Beyond Your
Expectations", the company has felt it necessary to lead the way in company
policies and initiatives for their employees and sales staff. The core target of
LUMINE’s businesses are women in their 20’s to 30’s, and 70% of the company’s
employees are women as well. Considering that the majority of sales staff in each
store are also women, the idea to improve the work environment for women
came naturally and led to various initiatives.
As purchasing channels have diversified, LUMINE sees the interaction with sales
staff as the largest incentive for consumers to purchase in-stores. For the company
to further strengthen their competitive edge, enhancing the work quality of sales
staff is indispensable.
LUMINE has continued their effort to improve employee satisfaction in hopes to
achieve higher consumer satisfaction through doing so. Previous efforts include
closing facilities on certain days and making enhancements to staff lounges and
eating areas. The change in opening hours that took place this April is the final
stage of their series of efforts.
These efforts came to life not only in response to the recent demand to transform
the Japanese work style, but also with aims to increase loyalty and motivation
through work environment enhancements, especially during these tough times
for retaining good employees. With shorter work hours, the company hopes store
sales staff will utilize their time to further personal development which will ideally
lead to a boost in work motivation.
Sales for the month of April, the first month since implementing the new opening
hours, are exceeding sales of the same month in the previous year. LUMINE will
focus on adapting to the new changes while taking on actions such as hosting events
to attract customers. The company will also look into the immediate effects of the
new opening hours, and consider making more changes based on the status and
types of businesses at each location.