LUMINE and PAL GROUP Holdings Co., Ltd. which operates over 800 apparel and accessory stores nationwide
have jointly-developed a new fashion brand SHENERY. Working closely with PAL GROUP Holdings, LUMINE has
been involved throughout the brand creation process which includes the brand concept, logo design,
product planning and promotion strategy.
The name SHENERY comes from the combination of the words SCENERY and
SHE. The brand’s concept uses contradicting ideas such as ‘Elegant & Casual’
and ‘Feminine & Masculine’ which are based on the brands three pillars
‘Clean , Casual’ ‘Elegance’ ‘Spice’, to offer feminine, casual looks.