LUMINE Revamps Fashion Incubator Store QUARTIER-LA
LUMINE has redesigned the logo and interior of their “LUMINE the QUARTIER-LA” store, a project that aims to discover and
support young designers and creators who will lead the next generation of fashion. The LUMINE Shinjuku location which now
goes by “QUARTIER-LA”, reopened on Thursday, August 25th.
While the new interior is themed herbarium (meaning a sample of dried plants) and is decorated with various plants, the
atmosphere is simple yet high-fashion. The store carries a line-up of items by 27 brands.
In addition, the location hosts weekly events such as sales events where brand designers come in-store to interact with customers.
In hopes to inspire and create new values for women, Quartier-la filters through and selects new and innovative fashion
ideas by designers. The renewed project will continue to take on this challenge.
QUARTIER-LA is a term coined from the English word ‘culture’ and the French word ‘Quartier latin’ or Latin Quarter of Paris.
LUMINE launched the fashion incubator initiative in 2001 to discover and support young designers and creators who will lead
the next generation of the fashion world.