LUMINE brings a dreamy glamping experience to life
LUMINE GLAMPING THE CIRCUS 2016 CAMPAIGN was held from Thursday,
June 16 to Wednesday, July 13. The campaign was in collaboration with Circus
Outdoor, an organization which aims ‘to create the world’s most beautiful outdoor
experience in an unknown forest in metropolitan Tokyo’.
As part of the campaign, a three day event to offer a taste of glamping was held from
Friday, July 8 to Sunday, July 10 on the rooftop of Shinjuku LUMINE 2, directly
above Shinjuku station and behind the Shinjuku Station sign. The rooftop atmosphere
was extraordinary, with two glamping tents featuring separate themes.
In the dreamy atmosphere where the glamorous tents were set up, food and
entertainment such as live music, craft beer and other glamping beverages, summer
foods, workshops and yoga events were offered, attracting an enthusiastic crowd and
making the event a success.
Glamping, defined as glamorous camping, is a new camping style that involves
accommodation and facilities, and is popular and accessible to everyone as outdoor
experience, tents and gear are not required.