Project to promote Japan’s high quality craftsmanship

LUMINE holds KOKO LUMINE WEEK at 12 locations

~When you develop a love for something, you long to see it. When you see it, you fall for it again~

As part of KOKO LUMINE, LUMINE’s cultural project to support and promote Japan’s finest craftsmanship and their products, the company will hold KOKO LUMINE WEEK where high quality goods of Japan will be sold and workshops on Japan’s monozukuri craftsmanship will be held. The event will be from December 26, 2015 to January 5, 2016 at 12 LUMINE locations including Shinjuku, Yurakucho, Ikebukuro as well as on their online website iLUMINE (event dates of some locations will differ).

During the event, LUMINE Omiya will open for a limited time, Iwate’s popular specialty store 5858. The 2 cities are connected by the Tohoku Shinkansen and the store will promote Iwate’s best goods. One of the goods are the Nambu Tekki ironware which began in Iwate. While the ironware has been around for many decades, it has recently gained popularity overseas as an innovative product. The dark, shiny iron kettles and pots have a satisfying weightiness, which contributes to making tasty teas and dishes. Although the items are heavy and easily rust which contradicts popular kitchenware in the recent years, these items can be used for over 100 years if proper care is taken similar to the care of living things. When proper care is taken, one will become fond of their product and understand the charm and beauty. LUMINE Omiya will be selling ironware by OIGEN CHUZO, where most manufacturing processes are done by hand and they use their own techniques of many hundred years.

On Sunday, January 3rd, LUMINE Kitasenju will hold a workshop on oriental zodiac decorations using Mayudama. At the workshop, participants will experience the making of Mayudama from the Fukushima prefecture, the production area of silk that has a silk farming history of 1400 years. In addition, in hopes to revitalize Niigata’s Echigo-Tsumari region through art, Eichigo-Tsumari Art Field store will open for a limited time only. KOKO LUMINE stores will offer exclusively made products as well as unusual items from different regions.

When one takes good care of products, a familiarity to the product’s origin is born. When one visits the origin and feels the culture and lifestyle of the people firsthand, it creates another level of fondness. Japan’s monozukuri craftsmanship attracts and connects the hearts of the consumer and the origin. At LUMINE, we hope to continue to help regions directly promote their messages to a wider audience.

....