My Ordinaries of Summer

LUMINE is launching its summer campaign titled "MY ORDINARIES OF SUMMER" (i.e. My Favorites for all summer long). A careful curated selection of must-have merchandise that will delight our customers throughout the summer.

After reviewing the product mix available at each store, we have decided to create a campaign based on each season to engage more with our visitors, not only on the floor but also online through our website and social media platform.

While putting the selected brands on the limelight with this campaign, our action is really focused on engaging the customer with their inner creativity and own style, helping them to come up with unique looks by just playing with basics items. We do believe that this will put more emphasize on a "fun" shopping experience and by not resorting to discounts these basics merchandise will inevitably keep their true value.