LUMINE SINGAPORE opened for the first time on November 25, 2017. The grand opening was featured in the local news and has been well received by customers. Here is a more detailed look inside the fashion and food offerings at the new LUMINE.
About the Fashion Zone
The brands and products offered have been carefully selected to sync in with the current Singapore market while also introducing a wide variety. Each brand is unique in their own way and represents the Tokyo fashion scene. Of the 19 brands available, 17 have made their southeast Asia/Singapore debut this time around, providing new values to the Singapore market.
In addition to the three zones described below, LUMINE established LUMINE Lab as an brand incubator area.
Classic, Smart Everyday (TOMORROWLAND, IENA, Spick & Span, etc.)
High quality, refined items for sophisticated women as well as more casual styles using basic items paired with quality on-trend pieces. Many of the items are made in Japan and include high quality shirts and knitwear perfect for days in the office.
Distinctive Embellishments (snidel, LAGUNA MOON, Lily Brown, Mila Owen, FRAY I.D, etc.)
Unique items such as dresses with original printed patterns and vintage-style skirts for women who enjoy distinctive pieces. This zone also offers a variety of different dresses for parties and other special occasions.
Denim & Relaxed Feminine (MOUSSY, SLY, Ungrid, etc.)
Comfortable, high quality jeans and active wear for spirited women.
Shoes & Accessories (Le Talon, drama, H.P.FRANCE, etc.)
Made-in-Japan shoes designed for comfort, as well as costume jewelry and accessories by Japanese designers.
LUMINE LAB (EMODA, rienda, MERCURY DUO, And Couture, etc.)
Tokyo’s unique ‘design’, ‘culture’ and ‘style’ were used as keywords to edit the variety of styles offered. The Lab will incubate Tokyo creators within the Singapore market, and depending on their seasonal performance, brands will have the opportunity to move to a permanent space. Representing Tokyo’s diverse fashion scene, the Lab hopes to bring new fashion inspirations to Singapore.
About the Café
LUMINE’s first café “Lumine Café” was created under the concept “Tokyo Fashion Café”. The Café offers photo-worthy dishes for the beauty and health-conscious in a trendy setting designed with art and style to represent Tokyo’s fashion culture.
The Café was created as a salon for women who love to eat and love fashion that are both beauty and health-conscious, and often share their style through Instagram. In addition to coffee and soft drinks, the Lumine Café menu also features healthy fruit parfaits which are yogurt-based and packed with fruits to fill you up and energize your body. Four flavors are offered with one exclusive flavor which uses fruits from Japan. If you are there for lunch or dinner, the food menu offers a wide-range of panini varying from the standard style to a ‘Japanese mixed flavor’, all made on the spot.
Zoff is the leading fashion eyewear chain that was established in 2001 and is known for their quick service where customers can get their glasses in less than 30 minutes. The brand has a wide range of eye glasses and accessories in which they are committed to staying ‘Always Fresh’ for their customers’ eyewear needs.
The leading eyewear chain in Japan opened in Singapore for the first time in April 2017. The LUMINE Singapore branch which marks its third store in the country, was designed with a tranquil experience to match the atmosphere of other fashion stores and create a different feel from the other Singapore branches. The store also features an exclusive“Luffy” product only available in Singapore through the LUMINE store.
(LUMINE Singapore has been widely featured by the local media. This article was published in the i-Weekly on November 30, 2017.)