LUMINE to Launch First Venture in Singapore
This fall, LUMINE will open its first retail location outside its native Japan.
(The article was published in the WWD.COM on 20 November,2017)
This fall, Singapore will welcome LUMINE's first retail location outside its native Japan. The ten thousand square-foot space will be located near Clarke Quay, the city's riverfront shopping and entertainment center. The guiding concept titled, "I Am Who I AM", offers varied fashions from Japan that are ready for discovery, endeavoring to inspire self-confidence and a broader sense of taste, encouraging one's personal growth, and inviting women to be as beautiful inside as they are outside.
A diverse range of quality Japanese craftsmanship and fashion are to be offered, evincing a thorough review of the country's cultural creative output. Desirous to introduce Singaporean women to explore and discover Japan's better-known designer clothing and accessories brands, vendors represent a compendium of the country's most compelling: TOMORROWLAND, IENA, Spick & Span, snidel, FRAY I.D, Lily Brown, Mila Owen, MOUSSY, SLY, Ungrid, LAGUNAMOON, Le Talon, drama H.P.FRANCE, roomsSHOP, and eyewear company Zoff. Also on tap is LUMINE LAB, its eponymous new and first pop-up space within a shop concept. The Lab will be curated with the various "tastes" of unique Tokyo Fashion under the keyword of "design", "culture", "style"; EMODA, MURUA, MERCURYDUO, rienda, and And Couture. Finally, the space will include LUMINE Café, a relaxing cozy enclave featuring works by Japanese artists; completing LUMINE's experiential trifecta: "art", "fashion", and "food".
Beyond product curation, LUMINE Singapore plants a flag in South East Asia, aiming to develop a base where cultural exchange foments interest in all things Japan, making this first outpost more than just another store. LUMINE understands the importance of making meaningful relationships with the residents of its new host city and as such believes its store will act as a meeting place to embrace cultural, artistic and human resources given Singapore's long reputation for its diverse demographics. It is LUMINE's objective that Singapore will provide a round range of information and data to inform its next outposts, serving as a gateway to the larger Asian market something it considers pivotal as it positions itself on a global scale.